I just watched to the presentation Tim Ferriss gave in San Francisco WordCamp and I got a ton of really actionable blogging tips – so I decided to share them with you guys.
If you want to have a successful blog then these 11 tips are a must for you.
1. Test and Track Everything
Don’t believe what everyone talks about. Make sure it applies to you. Your audience might be very different and might respond differently. What works for everyone doesn’t usually work for anyone.
What gets measured gets managed, but also only measure things that truly matter. Determine the goals that you want to achieve with your blog and start testing and tracking.
2. Have a List Most Popular Posts on Your Sidebar
For Tim that’s the most valuable real estate on his website. The most popular post widget gets the most clicks by far.
Apparently US traffic clicks the most on “All Time Popular” posts and Germans love “Tim’s Faves” the most
Awesome tip: You should have both all time popular posts and posts that are currently (this month) popular. The reason is that the most popular posts get clicked all the time so they stay popular forever. Might be a good idea to switch thing around or at least give other posts a chance.
This is in my todo list.
3. Best Days to Posts Are Tuesday, Thursday and Saturday
This should be your starting point. You will get most comments on Saturdays. But going back to the first tip you should always test and track everything yourself. What might work for one person might not work for you.
There is no universal day and time to post.
4. Change Categories To Topics
If you have a list of categories on your blog then changing their title to Topics will dramatically improve your click-trough rate. This simple change will make visitors spend more time on your site and read more posts.
A simple, yet highly effective hack.
5. Stop Sending People Away From Your Blog
Remove excessive things that will send your first time visitors away. It takes a lot of time and effort to get great first time visitors – so it makes no sense to just send them right away.
So make sure you remove everything that sends your visitors away. Starting with your Twitter stream, if you have one on your blog.
6. If You Have Advertising, Don’t Push People To Your RSS Feed
CPM rates are much higher on your blog than on your RSS feed. So if you rely heavily on advertisements on your blog then it’s not a good idea to push people to your RSS feed.
Give them alternatives and ways to keep updated with your blog, like email and twitter updates that direct them back to your blog.
7. On Single Post Pages Put Dates On The Bottom
New visitors are very critical about post dates. If your post is over a year old they might think that the information is dated and thus not read your content. If you put the dates on the bottom of your post the visitor time on the site will dramatically increase.
Another simple, but highly effective change to make.
8. Provide Low Resistance Entry Points.
Make it very easy for people to consume your content. People love lists, images and formatted text.
Tim hack: Add the time it takes to read the post and also time to read bolded text. For example: Time to read post: 15 minutes, Time to read bolded text: 3 minutes.
9. Being a good writer is not important, important is to have a voice
This is exactly what I’m trying to achieve right now. I’m learning how to write and how to find my own voice.
10. Have one topic per post
Have one topic or theme to your post. Don’t cram too many different subjects into one article. It’s very hard for the reader to consume your information.
11. If It’s not fun for you, your readers won’t have fun
Don’t follow rules from people who aren’t paying you to blog. Your blog should be unique to you.
Test everything yourself. Make sure to break all the rules. Don’t listen to the advice that your posts should be a certain length, or you should post that many times a week, or when you should publish.
Your blog shouldn’t be a source of stress for you. Make your own rules and do whatever makes you happy.
Remember it’s your blog.
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