detailed backlinking guideThis is the strategy I have used and have had great success with my niche sites. For mini niche sites this might be a little bit too much, but since I’m targeting a little bit harder keywords and I will specialize in semi-authority niche sites, this strategy will be extremely effective.

As I mentioned in my 20 site theory my goal is to have 20 semi-authority nice sites. They way I determine them is I build regular mini niche sites and see which ones show the most potential and eventually build them into large sites. This SEO strategy is what I use to get them to rank.

To be more exact I just started to build one site which will be an semi-authority site from the get-go. Meaning I chose a keyword that has medium or high competition and has the potential to become a success once I get it ranking. The following guide is the exact backlinking strategy I will use for that website.

I believe this is the freshest and most up to date backlinking strategy published today. I have considered all the latest Google updates and everything else that has been going on in the SEO world.

As an engineer I like details and I need to understand exactly why and how something works. So this guide might be in extreme detail. You have been warned.

A huge inspiration for this strategy came from a bloke named Jospeh Archibald who made the 40 Day Challenge and it was made widely popular by Pat Flynn. I have taken the best from the best and put my own spin on it.

Let’s begin.

backlinking strategy

As you see on the diagram there are two levels of links built. Sometimes a scheme like that is called a linkwheel, but since I don’t link the first tier links to each other it’s more like a link pyramid.

1st tier.

The 1st level of links consist of 4 different modules. This is the ultimate guarding shield for your niche site. All those links are high in quality and protect your site from essentially – yourself. What happens is when you first create a website you want to have as much links as possible going to your website. You will start to find services and programs that promise you thousands and bazillions (actually a number?) of backlinks. That’s absolutely HORRIBLE for a new site! That’s the worst thing you could do. If you point thousands of automated spam links directly to your fresh new site it’s the fastest way out of Google and into the sandbox.

This is where the tier 1 guarding shield will come in play. The theory (also proven in practice) is that when you have a “bubble” of sites around your niche site then you can spam those “bubble” sites as much as you wan’t without negatively affecting your main site.

In fact all the good things from thousands of links that point to the 1st tier actually get passed to your main site! So you still get all that awesome link juice without all the negative effects. It’s like drinking without getting any hangovers (OMG want!)

Your article directory sites and web 2.0 properties like wordpress.org won’t get any negative effects because those sites are already HUGE and there’s nothing you could do to them that already isn’t usual for them. It’s not unusual for them to get tens of thousands of links a day.

2nd tier.

This is the place where you can test every software that’s out there. Found a service that promises you a million links? Hey, why not? Just point that to your YouTube video and let it rip. The worst that could happen is your youtube video will land on the 1st spot on Google!

Detailed process.

Now that you know some of the theory behind why the things are done in this particular way I will show my step-by-step process for backlinking my niche sites.

1. Socially bookmark your niche site.

Right after I have finished my niche site (put up article, adsense, analytics, all necessary plugins and pages) I like it to socially bookmark it right away. This creates a nice buzz around your site. This simulates something going viral in a really small scale. I use a service called SocialAdr. This is a service where other people post your URL on their delicious, stumbleupon etc accounts and also you can get tweets, likes, +1’s from there. The best part of it is that it’s free to use (they also have a paid option). All you have to do is press a button each day to share other peoples URL’s and earn credits. You can also earn credits by tweeting or liking websites.

So it’s a great way to get your niche site on the map with some very diversified links from different users from various websites. It’s appears very authentic. This is how a website spreads naturally anyway.

2. Write and spin an article.

This is a very important part of the process. This determines how spammy or non-smappy your link pyramid appears.

First I write a unique article related to the niche of my site. I like to keep it around 500 words of length, because usually article directories accept articles around this length. This article will be posted on the top 10 article directories and to all the web 2.0 properties.

Some people also post that article to their niche sites, but I’d strongly recommend against it.

So how can you use that one article for all those sites? Doesn’t it count as a duplicate content?

This is where the magic of article spinning comes in play. Spinning means taking a sentence like “I like to eat” and spinning it using software so it looks like this : “I {like|love} to {eat|drink|cook}”. And now each time you spin a new version you get words randomly chosen between the brackets. So one version might be “I like to drink” and another one “I love to cook”. So if you spin your whole article the possibilities are endless.

So instead of writing a new article for each directory you just spin a new version of your article and post that. Essentially you have turned one article into thousands of articles. Which in my (or anybody else’s) mind is an amazing time and money saver.

The best tool for the job is a software called The Best Spinner. It’s the most widely used and has to largest synonym database, which people update constantly. The Best Spinner has automated tools that spin your article, but I do not recommend then, because they aren’t perfect. What I do is manually spin the article each word at a time. It takes me about 45 minutes, but in the end it’s worth it. The sentences have to read well and look perfect. It’s more important now then ever, because Google now actually recognizes badly spun content

3. Post article to Top Article Directories.

After you have finished writing and spinning your article you should post articles to the top article directories.

I chose 10 of the best article directories based on the amount of traffic they get and their PR:

  1. EzineArticles
  2. GoArticles
  3. Amazines
  4. ArticlesBase
  5. WryteStuff
  6. SooperArticles
  7. Ideamarketers
  8. ArticleSnatch
  9. EzineMark
  10. ArticlesFactory

I usually post the original article to EzineArticle because that directory is the best and they have the toughest screening process.

For each article you post to one of the directories you get 2 backlinks. I point one link to the homepage of my niche site and the other one to a random article on the site. It’s also very important to have anchor text variation, which means you shouldn’t make all your links anchor texts your keyword. About half of the articles have the exact match keyword, and the rest of them have phrase match keywords and random keywords like “click here” or “read more” or the site’s URL.

4. Create Web 2.0 properties

Once again I choose about 10 of the top Web 2.0 properties and create new accounts.

Here is a nice list I have collected:

List updated June 6, 2012.

Once you register to those properties you should really take your time and make them look authentic. Write a bio/blog description, even post a profile picture and modify the theme a little. Make it look like it actually is someone’s blog, not some spam site with the title “Your Title Here”.

If you do that your blog won’t get deleted. In fact, it will become an excellent weapon in your SEO arsenal. I usually use one blog for about 5 different niches. So if you build thousands of links to those blogs, they will become extremely valuable backlink sources.

Now once again spin a new version of your article for each blog and post a link back to your main niche site. Make sure you use different anchor texts here as well.

5. Make a YouTube video

Here’s a super secret tip: Google Loves YouTube videos! No way!

Way. You don’t even have to do anything fancy. Just a simple slide show will do just fine. You can use a service called Animoto or find someone on Fiverr who does it for you. Once you have the video, upload it to YouTube and don’t forget to add the URL to your niche site in the video description. You can’t use an anchor text in the description, but you put http://www.yoursitename.com and it will automatically turn into a link.

YouTube will be an extremely powerful backlink to your site. You will even get a nice amount of clicks from YouTube itself. I hardly see anyone use this technique in they link building strategy. For me it’s the best performer.

6. 2nd tier links

Now this is the fun part. Ever seen a service that promises you millions of links? Or a Fiverr gig that gets you thousands of comments? Well this is the place to use them.

This is why having the protective shield (1st tier) around your main niche site is so great. You can send as many links as you wish to the shield without worrying that your site gets penalized. Like I explained before – you will still get all the benefits from the thousands of links even without actually pointing them straight to your main site.

I have had great success with Unique Article Wizard and Article Marketing Robot. One is a web based service and the other is a desktop application. Both post your articles to hundreds of article directories. You can use your previously spinned article here as well. I might write guides on how to use those products in future posts if people are interested.

I strongly advise you NOT to use those kind of services and products to directly link to your main site. Google will, sooner or later, catch you! This is why the 1st tier links are for – to take the abuse and protect you.

That’s it!

So simple you say? It isn’t hard at all, just very time consuming. If you want to boost your site some more or if you have got some new content and want to boost that just start the whole process all over again. This time you can reuse those web 2.0 properties, which saves you a lot of time. You just need to write and spin another article.

Later on I might look for sites related to my niche and leave a few comments with links to the niche site for some backlink diversification.

This process can be very time consuming and you might think that it’s too hard and troublesome, but if it was easy, everyone would be successful. You don’t have to be the best, you just have do be better then the rest. Luckily I had my girlfriend help me a LOT in this. She really was and is an integral part of the process. Poor woman :).

Happy backlinking!

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